Richard WashamSenior Instructional Designer

My portfolio · eLearning example

Game Show Activity

ApproachArticulate Storyline · Game-show mechanic · Timed interaction

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Fig. 1The Quiz Time opening screen: a game board of six blank numbered answer slots under a QUESTION banner, the iHeartMedia logo in the corner, and a host beside a speech bubble asking the learner to choose the most common answers from a polled audience.

iHeartMedia had made an animated explainer video introducing a new marketing initiative — national tentpoles and cash contests — to its sales staff, and asked me for a quiz to go with it. The brief was that the quiz match the look and feel of the video, which fixed the palette, the type and the whole visual register before any design started. It had to read as the next scene of the video, not as a course that happened to follow it.

I built “Quiz Time,” modeled on Family Feud. It opens with a host, a board of six blank numbered slots, and a speech bubble giving the rule: pick the answers a polled audience named most often.

Then the question arrives — what are the benefits of sponsoring iHeartMedia national tentpoles and cash contests for market partners — with ten possible answers beneath it, several of them correct. Right answers fill the numbered slots on the board. A wrong pick grays out and takes a red slash, and three wrong guesses end the round. A clock counts down next to the score while learners choose, and two buttons stay in the corner throughout: one replays the explainer video, one pauses the game to re-read the instructions.

Fig. 2A question in play: ten possible answers listed in two columns, the first one grayed out with a red slash across it, a countdown clock reading TIME 14 and a SCORE of 0 below, and buttons to review the instructions or replay the video.