Richard WashamSenior Instructional Designer

My Portfolio

Case Studies

  1. Getting 1,000 Product Managers Through a Six-Week Non-Mandatory Program

    A framework in place for a year, a 5,000-person audience it needed to reach, and three months to close the gap.

    • 1,400 learners in the first wave
    • 87% completion on training nobody was required to take
    • 54 NPS

  2. Building a Repeatable Production Process for Sales Training

    Ten modules for 700 sellers on a timeline that meant building the production process before building the training.

    • 700 specialist sellers across ten modules
    • 70 average NPS across all ten trainings
    • 30% cut in production time

  3. Turning a One-Product Training Request into Foundational Education

    A request for one product course, reframed by needs analysis into two products plus the technology underneath them.

    • 400+ sellers completed, required training
    • 69 NPS, technical product training
    • 62% increase in selling confidence, measured pre/post

eLearning Examples

  1. The Action Priority Matrix exercise, with a learner's own task waiting above a four-quadrant impact-and-effort grid.

    Leadership Training

    A leadership series for Addison Group's management team, with a prioritization exercise built on tasks the learners type in themselves.

  2. An isometric server room where learners click each highlighted piece of equipment to read what it does.

    Onboarding Training

    Onboarding for a staffing firm's sellers, teaching them the IT and healthcare industries they recruit into.

  3. A candidate list in Workday under a red banner reading Recruiting Stages: Interview, with one checkbox beside a candidate ringed in yellow.

    Software Demos

    Software walkthroughs for iHeartMedia: the Salesforce account record, and the Workday steps inside their sales recruiting playbook.

  4. The course dashboard: seven sections beside round car-themed icons — key, question mark, speedometer, steering wheel, engine, wrench, clipboard — with check marks against the first three.

    Engaging Sales Training

    A course on iHeartMedia's new sales insights tool, navigated through a custom menu built to look like a car dashboard.

  5. An open cash drawer full of bills and coins on the title screen of a course called Cash Management.

    Cash Handling Exercise

    A drag-and-drop change-counting exercise for a cash management course, built in Storyline with JavaScript doing the arithmetic.

  6. The Quiz Time opening screen: a game board of six blank numbered answer slots, a host photographed beside it, and a speech bubble welcoming the learner to the show.

    Game Show Activity

    A Family Feud-style quiz for iHeartMedia's sales staff, built to match an explainer video the company had already made.

  7. Four photo tiles labeled enthusiast, champion, bystander and skeptic, arranged on a grid of emotional commitment against intellectual commitment.

    Change Management

    Training for iHeartMedia's managers, who had to explain a company-wide restructure to their own teams.

  8. An animated man in headphones walking a treadmill in a glass-walled gym, next to a red starburst badge reading 44% of Americans are light TV viewers.

    Animated Storytelling

    An animated day-in-the-life video for iHeartMedia, turning a PDF of sales facts into eleven scenes.